WES SCHAEFFER'S BJJ and Biz Boardroom
Everything you need to transform your sales efforts from feast-or-famine to predictably profitable
with my comprehensive training system, live calls, private group, and on-call support.
Listeners & Followers
Personal Sales Since 1997
Customers In 28+ Nations
Industries Trained: SaaS, Tech, Medical, Retail, and More
“Our retainers have increased from between $175k-$200k per month to $250,000 per month within 90 days thanks to your training.” ~Zach Smith, President, Funded Today
“Okay wow I see why people pay you.”
~(Text from my 20-year-old daughter after I helped her rewrite one of her offers. [I’m proud of this one!])
Business is sales, and selling, like Brazilian Jiu-Jitsu, is a contact sport.There is only so much you are going to learn watching a video, reading a book, or listening to a podcast.That's why I lead all weekly calls, get notified of all comments and discussions in the private group, and give you my cell phone and WhatsApp to give you emergency assistance as needed so you can apply what we cover in real-time to land big deals like it's no big deal.BUT THAT'S NOT ALLSelling is important. It's the lifeblood of business. But there is more to business than just selling, which is why I also help you—if you're interested—understand how to improve your communication and persuasion, your speaking, and your leadership style.We get into marketing, copywriting, social media, podcasting, and how to write and publish your own book.Having played D1 football, swum across Tampa Bay five times—3.5 miles!—and obtained my black belt in Brazilian Jiu-Jitsu, we also get into fitness, health & wellness, eating & living right, because as they say, "A healthy man has 100 problems, while a sick man only has one."

Air Force veteran
30 years in sales, growing through the dot-com crash, the 2008 real estate/financial crash, COVID, etc.
20 years as an entrepreneur (Started The Sales Whisperer® in 2006)
Brazilian Jiu-Jitsu black belt
Host of The Sales Podcast since 2013
Host of the CRM Sushi Podcast
Host of The BJJ and Biz Podcast
Author of two books
International speaker
Supported professional salespeople, sales managers, business owners, and entrepreneurs in 28+ countries
Father of seven.
In 2006, after nine years of making a good living in sales, I invested $600 to join a 12-week teleclass to get better at sales.It was bittersweet.I learned that other than being friendly, hard-working, and pretty good with people, I was doing everything else wrong in sales.I had no systems, no processes, no procedures.Each call, each meeting, and each negotiation was me just shooting from the hip and working it out on the fly.Yes, I was making decent money, but tired and frustrated.During the course, the instructor and I hit it off.By late summer 2006, I became his first licensee for $10,000 for a year, then $500/mo for the next 12 months, then $1,000/mo ongoing.With Steve's help, I put together a better way to make sales faster, at higher margin, with less stress, and more fun.I started The Sales Whisperer® because I was where you are.As the sole breadwinner for a family of 9—yes, nine!—there was no "faking it until I made it." I had a mortgage to pay and lots of mouths to feed.Fast-forward nearly two decades, and having trained thousands of salespeople, entrepreneurs, business owners, and sales managers in 29 countries, it has been proven that what I created works...—In any niche...
—In any industry...
—In any country...
—Selling anything at any price point...
—For both inside sales/SDRs/BDRs and outside salespeople...
—For small businesses and large enterprises...
—Selling intangible solutions virtually...
—Selling physical items in a brick-and-mortar business...
—At a conference table...
—At the kitchen table...
—On a webinar...
—From a trade show booth...
—Wearing flip flops and shorts...
—Or a 3-piece suit.How do I know?Because I've successfully sold in and to all of those scenarios above.Just imagine...Prospects coming to you qualified...Excited to speak and engage with you...In open and honest dialogue...They show up on time...Without an attitude...Without expecting a dog-and-pony show...And they answer your questions...And agree to the next steps without a bunch of games...And you don't have to wine-and-dine them and waste a bunch of time—that is unless you like drinking wine (I prefer whiskey) and dining (like my wife)—then knock yourself out and expense the heck out of it!Want to know the best part?You don't have to learn NLP or hypnosis or astrology or work an Ouija board.You don't have to memorize some pushy, awkward "talk track."Or high-five your neighbor.Or rub their shoulders. (Yuck!)Or sell me this pencil."So what's left to do?"Show up, listen, ask questions, engage, apply yourself, and ask more questions.Ask questions in our live video calls.Ask questions in our private group.Text me your questions.Email me your questions.Commit to mastering the profession of sales, and all of the above and more can be yours.Sound good?Like Van Halen with David Lee Roth good?Then, sign up.As soon as you join, you'll have immediate access to:—41 on-demand videos...
—70+ page workbook with scripts, goal-planning, and more...
—The B.E.T.R.™ Prospecting Flowchart...
—The 8-page "Questions For Business Owners and Sales Managers"...
—"Prospecting The Sales Whisperer® Way"...
—"Handling Objections" PDF...
—Call Debriefing Sheet...
—Fax Memos "done right"...
—The Sales Whisperer® Weekly Tracking spreadsheet...
—My Statement of Work template...
—My Professional Services Agreement template...
—"Networking Icebreaker Questions"...
—"Process Before Login" worksheet...
—Private Group...
—Past recorded calls...Templates, spreadsheets, boilerplate agreements, and more you can use right away to grow your sales.And you don't need "the gift of gab" to succeed in the profession of sales.Great salespeople are made, not born. You can take that to the bank!You can sell with integrity...You can sell without using profanity...You can sell without being a hard closer...
“Our retainers have increased from between $175k-$200k per month to $250,000 per month within 90 days thanks to your training.” ~Zach Smith, President, Funded Today
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